piroc media was founded in 1997 in Los Angeles by Pirco. Originally trained as a typographer with a keen eye for design, he built his first website in 1996 and officially opened business in April of the following year.

Surviving the bursting of the first internet bubble, Pirco devised a plan to ensure continued business by connecting with multiple advertising, communications and marketing agencies who, in turn, were connected to major clients.

Thus, piroc media built the website for UCLA.edu (in 2000 and, for a refresh, in 2002), the annual financial reports for The Walt Disney Company for eight years in a row, as well as the websites for the City of Beverly Hills, the City of Torrance and subsidiary Websites for the University of Southern California, McKesson, Amgen Biotech, and many more.

In 2011, after growing to a small team of developers, piroc media won a Webby award for best scientific website and continues web design and development for small to medium-sized businesses, as well as the occasional Fortune 500 company.