As a company that has been around since the early days of the world wide web, we had to re-invent ourselves a few times. And focus our business on different aspects of the internet, from Web development, Flash animations, HTML email design and eCommerce to application design, database development, consultation, Information Architecture and more.
In the beginning, we thought we could do it all. But technologies came and went, feature requests grew and complexities became unwieldy. So we decided early on to limit our service offerings and focus on those technologies that we felt most comfortable with.
We don’t want to be the ‘Jack of all trades.’ We focus on what we do best, instead.PIRCO, PRESIDENT
At this point, that has boiled down to custom theme design and development for websites based on WordPress and Shopify (the latter, of course, best suited for online stores) as well as HTML email design and development. As part of our website development, we include basic Search Engine Optimization, to the point that our client has to worry about only the content.
Of course, we have amassed a solid knowledge base of online marketing techniques and can help set up our client’s google webmaster accounts, prepare sitemaps, connect their websites to their facebook accounts (for tracking and cross-marketing) and other third-party software and technologies in order to provide a turn-key solution to our clients’ internet presence.
However, we typically don’t service clients that already have their website up and running, their email campaigns in order and just need to market their products, services or website. To us, that’s the next step of running a business and that’s not the business we’re in.